Vista’s quest for data and analytics excellence
"We want to think of data like water: vital to our wellbeing. It should be easily accessible to all, and inexpensive."
Sebastian Klapdor,
EVP & Chief Data Officer
Our vision is simple:
Transform Vista into one of the world’s most iconic data-driven companies. It’s an exciting journey.

Meet DnA
We’re the Data & Analytics team at Vista – DnA, for short. A diverse, dedicated, kickass bunch. We build and apply data products aimed at taking the Vista customer experience to a new level of awesome.


What we do
We create smart data products and power data-driven insights and expertise. All designed to make Vista part of a small business owner's team.

The inside track
Data underpins everything we do, so naturally the DnA team has a lot to say about it. Drop in on our blog to hear the thrills and spills of our exciting journey to become one of the world’s top data-driven companies.
