Lead – Channel Platform Domain
What do you like most about your job?
I get to work with such quality people every day as we pursue Vista’s mission to be the partner for small businesses and enable their success. The talent we have across the organization inspires me to be better, and it makes me excited to tackle our challenges as a team.
What does your day-to-day look like?
I’m focused on helping Vista better understand the performance of our marketing channels and website. My team combines data product teams and embedded specialists, so we have a sizable opportunity to help Vista utilize data to drive scale and efficiency for our marketing campaigns, and improve the experience for our customers on the site.
What’s the biggest challenge your team has overcome?
The migration to our new web platform has been our biggest challenge and opportunity. Change is always difficult to manage, but the team has taken advantage of this migration to rethink how we work and measure the performance of our marketing channels and website. Launching the new platform is critical to Vista achieving its goals: I’m so proud of my team’s contributions to that massive effort.
Why is Vista a great partner for small businesses?
We've been supporting millions of small businesses worldwide for over 20 years. Looking forward, we see an incredible opportunity to improve our value proposition and become their definitive marketing and design partner. We offer small businesses high quality print marketing products, advanced design services and tools to improve their digital presence, all of which position them for success.
What’s happening at the weekend?
I love spending time with my wife and daughter. Cycling’s also big one for me.