Vistaprint DnA
  • Who we are
  • What we do
  • Join us
  • Blog
Vistaprint DnA
Vistaprint DnA
  • Who we are
  • What we do
  • Join us
  • Blog

What makes the DnA team at Vista tick?

Our goal is to make every customer’s Vista experience a new level of awesome

An ambitious, talented team of data and analytics experts – our mission is to make Vista one of the world’s most iconic data-driven businesses using smart data solutions.

We are a Remote First company!

DnA Roles

The Data and Analytics team at Vista – aka DnA – is a diverse group. From data analyst and specialists, data engineers and scientists, to product managers, data architects, and more.

Everyone within DnA has the creative freedom, space to develop ideas and the room to reach their potential. Our collective mission is to make Vista the marketing and design partner of choice for small businesses through cutting-edge data products.

We also like to have some fun along the way.

Broadly, our roles fall into three team categories:

27
data product teams
19
teams of embedded data specialists
4
central teams

Roles in Data Product Teams

More than 25 cross-functional teams invent, build, test, launch and maintain data products – unlocking opportunities for Vista’s small business customers.

Data Product Managers

A key role that combines vision and detail, the Data Product Manager’s mission is to figure out what to build and empower their team to successfully deliver data products end-to-end and at scale.

They incorporate user learning into the team’s roadmap to continuously improve products and strategy.

Data Engineers

The engineering experts of our organization – our Data Engineers solve complex problems and turn ideas and insights into highly performant, scalable, self-service data products.

Data Product Analysts

This highly skilled role deep-dives into data and creates easy-to-use self-service dashboards to propel our vision to become a truly data-driven organization.

Data Product Analysts get to explore all the data to problem solve and ultimately see their efforts add value for our Vista customers.

Data Scientists

Our Data Scientists create and apply cutting edge algorithms and statistical expert insight to solve business challenges across Vista.

Their fresh thinking in any product team helps identify opportunities, define problems, develop models and enable better decision making at scale.

Roles in Business Embedded Teams

From analytics to marketing to manufacturing, these teams of embedded data experts and specialists apply and evangelize data products. They provide strategy and functional expertise to empower teams across Vista to act as true partners to small businesses.

Strategic Analysts

Providing strategy, insights, recommendations and expertise across Vista’s different lines of business, for marketing, customer CARE, and manufacturing plants.

These embedded analysts are strategic consulting partners and give a clear voice to data that’s trying to tell a story.

Pricing & Promotion Specialists

Using the latest tooling, data, competitive intelligence, algorithms and strategy, our Pricing and Promotion Specialists are vital to Vista’s mission to deliver our everyday fair prices promise across a vast product portfolio.

It’s an exciting remit and versatile pathway with huge scope for collaboration across all of Vista.

Paid Search Specialists

Working at the cutting edge of data, technology and marketing, our Paid Search Specialists test and iterate solutions at an impressive scale.

Need 2,300 campaigns across 20 countries? No problem!

These data-driven marketers ensure customers are able to find the right product offering at the right time, efficiently and effectively.

SEO Specialists

SEO Specialists represent the voice of data when it comes to prioritizing and designing our website content.

Partnering with technology, public relations and marketing teams, they shape data-driven decision making and maximize the findability of relevant and helpful content and product offerings for small businesses.

 

Roles in Central Teams

Propelling Vista’s journey to become an iconic data-driven business

Data Architects

Our Data Architects help data product teams solve their most challenging technical problems and evangelize best practices across the organization.

They also steer standardization and the continuous improvement of our tech stack and its tools.

Data Governance Managers

From clarifying consistent data ownership to establishing a culture that treats data as a product (not by-product) in a decentralized data mesh.

Data governance managers are responsible for defining and implementing processes that help increase our data’s documentation, glossary, and data quality.

Agile Coaches

Agile Coaches in DnA help data product teams in our domains improve collaboration, ways of working and adoption of agile (and other) best practices.

They coach our teams to become the best version of themselves.

Change Managers

A packed role that mobilizes the transformation roadmap, Change Managers prioritize, plan and execute a wide range of overarching projects to propel DnA’s operation forward.

They also expand tracking systems to measure financial impact from data products and help us promote a data-driven ethos in Vista and beyond.

 

DATA PLATFORM ENGINEERS

Our Data Platform engineers build APIs and tools that help data product teams solve problems in a scalable, cost-effective way. Their software makes ingesting, storing, and visualizing data easy, freeing data product teams to focus on the opportunities they are chasing.

Meet the leadership team

A big hello from our DnA leadership on behalf of the entire DnA team

Sebastian Klapdor

Chief Data Officer

Anna Kloss

Pricing, Promotion & Personalization Domain Lead

Drew-Casey

Drew Casey

Omnichannel Analytics Domain Lead

 

John Hegge

Customer & Business Performance Modeling Domain Lead

Christian Schröpfer

CARE & Customer Experience Domain Lead

Michael Shores

Data Science Chapter Lead

Roy Wildeman

Roy Wildeman

Manufacturing & Supply Chain Domain Lead

Ryen Gunning

Data Engineering Chapter Lead

Chris Bova

Chris Bova

Data Platform Lead
(Cimpress)

Oliver Bauer

Oliver Bauer

Data Governance, Architecture & Technology Chapter Lead

 

“We want to think of data like water: vital to our wellbeing. It should be easily accessible to all, and inexpensive.”

Sebastian Klapdor,
EVP & Chief Data Officer

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