What makes the DnA team at Vista tick?
Our goal is to make every customer’s Vista experience a new level of awesome
An ambitious, talented team of data and analytics experts – our mission is to make Vista one of the world’s most iconic data-driven businesses using smart data solutions.
DnA Roles
The Data and Analytics team at Vista – aka DnA – is a diverse group. From data analyst and specialists, data engineers and scientists, to product managers, data architects, and more.
Everyone within DnA has the creative freedom, space to develop ideas and the room to reach their potential. Our collective mission is to make Vista the marketing and design partner of choice for small businesses through cutting-edge data products.
We also like to have some fun along the way.
Broadly, our roles fall into three team categories:
data product teams
teams of embedded data specialists
central teams
Roles in Data Product Teams
More than 25 cross-functional teams invent, build, test, launch and maintain data products – unlocking opportunities for Vista’s small business customers.
Data Product Managers
A key role that combines vision and detail, the Data Product Manager’s mission is to figure out what to build and empower their team to successfully deliver data products end-to-end and at scale.
They incorporate user learning into the team’s roadmap to continuously improve products and strategy.
Data Engineers
The engineering experts of our organization – our Data Engineers solve complex problems and turn ideas and insights into highly performant, scalable, self-service data products.
Data Product Analysts
This highly skilled role deep-dives into data and creates easy-to-use self-service dashboards to propel our vision to become a truly data-driven organization.
Data Product Analysts get to explore all the data to problem solve and ultimately see their efforts add value for our Vista customers.
Data Scientists
Our Data Scientists create and apply cutting edge algorithms and statistical expert insight to solve business challenges across Vista.
Their fresh thinking in any product team helps identify opportunities, define problems, develop models and enable better decision making at scale.
Roles in Business Embedded Teams
From analytics to marketing to manufacturing, these teams of embedded data experts and specialists apply and evangelize data products. They provide strategy and functional expertise to empower teams across Vista to act as true partners to small businesses.
Strategic Analysts
Providing strategy, insights, recommendations and expertise across Vista’s different lines of business, for marketing, customer CARE, and manufacturing plants.
These embedded analysts are strategic consulting partners and give a clear voice to data that’s trying to tell a story.
Pricing & Promotion Specialists
Using the latest tooling, data, competitive intelligence, algorithms and strategy, our Pricing and Promotion Specialists are vital to Vista’s mission to deliver our everyday fair prices promise across a vast product portfolio.
It’s an exciting remit and versatile pathway with huge scope for collaboration across all of Vista.
Paid Search Specialists
Working at the cutting edge of data, technology and marketing, our Paid Search Specialists test and iterate solutions at an impressive scale.
Need 2,300 campaigns across 20 countries? No problem!
These data-driven marketers ensure customers are able to find the right product offering at the right time, efficiently and effectively.
SEO Specialists
SEO Specialists represent the voice of data when it comes to prioritizing and designing our website content.
Partnering with technology, public relations and marketing teams, they shape data-driven decision making and maximize the findability of relevant and helpful content and product offerings for small businesses.
Roles in Central Teams
Propelling Vista’s journey to become an iconic data-driven business
Data Architects
Our Data Architects help data product teams solve their most challenging technical problems and evangelize best practices across the organization.
They also steer standardization and the continuous improvement of our tech stack and its tools.
Data Governance Managers
From clarifying consistent data ownership to establishing a culture that treats data as a product (not by-product) in a decentralized data mesh.
Data governance managers are responsible for defining and implementing processes that help increase our data’s documentation, glossary, and data quality.
Agile Coaches
Agile Coaches in DnA help data product teams in our domains improve collaboration, ways of working and adoption of agile (and other) best practices.
They coach our teams to become the best version of themselves.
Change Managers
A packed role that mobilizes the transformation roadmap, Change Managers prioritize, plan and execute a wide range of overarching projects to propel DnA’s operation forward.
They also expand tracking systems to measure financial impact from data products and help us promote a data-driven ethos in Vista and beyond.
DATA PLATFORM ENGINEERS
Our Data Platform engineers build APIs and tools that help data product teams solve problems in a scalable, cost-effective way. Their software makes ingesting, storing, and visualizing data easy, freeing data product teams to focus on the opportunities they are chasing.
Meet the leadership team
A big hello from our DnA leadership on behalf of the entire DnA team
Sebastian Klapdor
Chief Data Officer
Anna Kloss
Pricing, Promotion & Personalization Domain Lead
Drew Casey
Channel Platform Domain Lead
John Hegge
Customer & Business Performance Modeling Domain Lead
Roy Wildeman
Manufacturing & Supply Chain Domain Lead
Christian Schröpfer
CARE & Customer Experience Domain Lead
Peggy Pranschke
Global Business Analytics Lead
Michael Shores
Data Science Chapter Lead
Ryen Gunning
Data Engineering Chapter Lead
Chris Bova
Data Platform Lead
(Cimpress)
Oliver Bauer
Data Governance, Architecture & Technology Chapter Lead
“We want to think of data like water: vital to our wellbeing. It should be easily accessible to all, and inexpensive.”
Sebastian Klapdor,
EVP & Chief Data Officer